Marcello Baricordi, General Manager for Visa UAE. He is responsible for continuing to build Visa business in the UAE.
Based in Dubai, Marcello has over 10 years of financial services experience. Initially joining Visa in 2009 as part of the Global strategy team, his main role was to develop corporate country growth strategies and drive long-term business planning while coordinating large global and local inter-functional teams. A key function area was gathering competitive Intelligence in order to assess and monitor threats and opportunities arising from immediate and potentially innovative competition.
Prior to Visa, Marcello worked at First Data International in Italy, where he was in charge of the business development for the major Italian headquartered banks in the issuing and acquiring arena, including scouting M&A and Strategic Partnership opportunities.
Marcello also worked for over six years as a Senior Manager at A.T Kearny, focusing on the payments sector, supporting large international organization to develop their go to market strategy in the issuing and acquiring business.
He has extensive knowledge in repositioning products and developing entry strategy in the processing business via organic and inorganic growth.
Mr. Baricordi holds an MBA from University of California, Santa Barbara.